Once someone contacts your law firm, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image or are you sending a different message to prospective clients? Until new clients sign on that dotted line, they are looking for reasons why your law firm is — or is not — the right fit. Some things you can’t control (your location or area of expertise, for example). But why let the things you can control trip up your efforts to get new clients? In all situations, one thing is critical: You don’t waste clients’ time. That includes telephone etiquette. Best Practices for Telephone Etiquette As a society, we have

Sooner or later, every contractor in solo or small firm practice asks themselves whether they should create a law firm website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a law firm website is really necessary, especially if they already have a robust digital presence. Maybe you have started by claiming a free Google business profile for your law firm and using social media to connect with potential clients. According to the ABA 2021 Legal Technology Survey, 86% of law firms use social networks for online marketing, with LinkedIn being the most popular choice. Add to that the numerous legal directories, apps and internet forums, and there is no shortage of